New Hershey's Chocolate Bar

This has been a long time coming …

This is the first change to the classic Hershey’s Chocolate Bar since 1900. 1900! But it’s only for a limited time, so I wonder if we’ll ever see another one in our lifetime!

Basically, the little pods of chocolate will now have emojis on them, instead of Hershey’s branding…in six different versions.

Feeling modern and fun? Young and shareable? Perhaps Hershey’s is trying to show that this classic is still relevant, which is a quest for many a classic iconic brand. What’s your experience? JIM