Kellogg's Cereal Bars

Kellogg's just launched a cereal bar. Well, they did that a long time in the wrapped single serving breakfast bars. I'm not talking about that.

I'm talking a bar that serves cereal. A restaurant actually. A restaurant that only serves cereal.

It appears to be a test, because it's just in Times Square NYC.

I worked in the cereal category for years, across a bunch of brands and a few companies. I'm sure everyone talked about opening a cereal bar for people who love to eat cereal, and mix it together with other ingredients as well. Some one/brand finally did it!

There are ten items on the menu, published to be priced at between $6.00 and $8.00. Some have sparked to the pricing, but visit a Starbucks or similar services and you'll see the value in the range IMHO.

I am so happy to see Kellogg's give it a try. As will I.

What's your experience? JIM.