Daddy!!!
FINALLY ... a brand that is erasing the typical, old-school stereotypes of dear 'ole Dad. Well, not the only brand but one of a few and one that absolutely nails it.
"Isn't it time we celebrate Dads?" Indeed!
The folks at Dove Men+Care do just that ... without a lick of a product mention ... by showing real moments of real Dads in real caring situations. Along with a study that quotes, "75% of Dads say they are responsible for the emotional well-being of their children."
It's more than just being around, and it's more than just playtime ... it's about emotional well-being. Bravo!
It's an online campaign timed for Father's Day with lots of social media engagement at #RealDadMoments. Certainly coming from a brand that seems to get real life, given all the work they've done in "real beauty."
Give it a look, and Happy Father's Day.
Just love all the "Daddy!!!" It is time we celebrate Dads too! What's your experience? JIM.
"Isn't it time we celebrate Dads?" Indeed!
The folks at Dove Men+Care do just that ... without a lick of a product mention ... by showing real moments of real Dads in real caring situations. Along with a study that quotes, "75% of Dads say they are responsible for the emotional well-being of their children."
It's more than just being around, and it's more than just playtime ... it's about emotional well-being. Bravo!
It's an online campaign timed for Father's Day with lots of social media engagement at #RealDadMoments. Certainly coming from a brand that seems to get real life, given all the work they've done in "real beauty."
Give it a look, and Happy Father's Day.
Just love all the "Daddy!!!" It is time we celebrate Dads too! What's your experience? JIM.