.berlin

Just a few weeks ago, Berlin was the first city in the world to get it's own internet domain.

.berlin

Meaning that anyone in the city can purchase a url with .berlin (as opposed to.com or .org).  It's a great way to quickly identify, solidify, and codify localized concerns.

Imagine you open a new restaurant and you have a website called Restaurant.Berlin!

Fabulous.

Other cities will be jumping on the bandwagon soon, including New York and London.

Score one for the locals, at least how I see it.  It's a great way for small business to separate itself out, or for big business to localize its content.

What's your experience?  JIM.