No Beer for St. Patty's Day
Not one, not two, but three major beer brands pull their sponsorships of the annual St. Patrick's Day parade in New York and Boston.
First Heineken, then Sam's Adams, and then the late breaking Guinness.
The reason? The parades were excluding any self-expression from the LGBT community and many called it discriminatory.
I say I love it when a brand supports its audience. A brand should know what it stands for and it should always stand for its consumers. 'Nuff said from me.
In honor of the decision, may I present some pretty breakthrough advertising from Guinness ... "the choices we make reveal the true nature of our character." Indeed.
What's your experience? JIM.
PS - HuffPo ran a post from me on this very same topic! Click here to read it. Thanks!
First Heineken, then Sam's Adams, and then the late breaking Guinness.
The reason? The parades were excluding any self-expression from the LGBT community and many called it discriminatory.
I say I love it when a brand supports its audience. A brand should know what it stands for and it should always stand for its consumers. 'Nuff said from me.
In honor of the decision, may I present some pretty breakthrough advertising from Guinness ... "the choices we make reveal the true nature of our character." Indeed.
What's your experience? JIM.
PS - HuffPo ran a post from me on this very same topic! Click here to read it. Thanks!