Come In Through The Front Door

I'm all about the brand experience ... it's how I think about marketing and how I think about building a business.

In every aspect of the business, the totality of the brand experience should be carefully crafted and monitored, from every angle.

I had an unlikely AHA moment the other day while traveling that I just had to share as it relates to this very topic.

I wrote it for Entrepreneur.  Click here if you'd like.

What's your experience?  JIM.

PS - Join us for Super Bowl Sunday as we tweet live about all the advertising at #SBExp