Your Cyber Monday Strategy

 Just in case you hadn't noticed, the holiday season is starting to kick in.  Retailers are ramping up their messaging, getting ready for the biggest shopping weekend of the year, right after Thanksgiving.

We've got Black Friday, Small Business Saturday, and Cyber Monday.  What on Earth are we doing with Sunday?

I wrote this article for Entrepreneur this week ... every business should have a strategy for Cyber Monday.  Give it a read here, if you'd like.

What's your strategy?  What's your experience?  Jim.