Social Media Primer

In my latest article in Entrepreneur, I continue my ongoing series about building the small brand experience specifically as it relates to leveraging touchpoints.  Here I take a simple look at digital and social media.

If you're into it, give it a click here.  Appreciate it.

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post