The Art of Positioning

This coming Saturday, I'm teaching the second part of my weekend intensive course at NYU.  I really enjoy the second session the most, because at this point I know the students a bit better and we get to dive a little deeper.  While I touch upon the concept of positioning in the first class, it's in this second class that I really blow it out.

I love to talk about positioning.  It's the holy grail of marketing, yet to be honest so many of us don't quite nail it.  It's a hard concept to grasp, and an even harder one to practice.  But it makes for a lively discussion each and every time.

If you click here, I've linked to a recent article I wrote for Entrepreneur where I tackle the "Art of Positioning."  This particular article is the 8th in my series where I tackle how to build the brand experience.

Nailing your positioning is a critical step.

What's your experience?  Jim.

Jim Joseph
- President, Cohn &  Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post