It's Not Always About Social Media

I really like my column at Entrepreneur this week, partly because I think it runs contrary to popular belief and will hopefully get people thinking.

It's about how social media may not always be the answer for every single brand.  How about yours?  You can read it here. 

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor,  NYU
- Contributor, Entrepreneur