The Talbots Experience

An attendee from my Small Business Bootcamp a couple of week's ago wrote this very generous review of the session, which brought a smile to my face the moment I read it.  It's so wonderful to see people share thoughts and enjoy talking about marketing together.

Then as a follow up, they applied what we had spoken about to one of their favorite brands, Talbots.  As I always say, "marketing is a spectator sport" ... we can learn a lot by just observing great brands in action.

So I thought I'd make today's blog post their blog post ... an account of their experience with Talbots.  You can read it here, from Spalding Barker Strategies.

I love hearing all about it ... what's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe North America
Author, The Experience Effect series
Professor, NYU