Insomnia Cookies
File this under "I wish they had this when I was in college!"
Remember all those late night cravings back in the day ... studying late at night or coming home from a party and not having many comfort food options? I think there was Domino's pizza and that's about all.
Well now along comes Insomnia Cookies. A late night cookie delivery service that brings cookies to college students to help them get through a late night of studying, or partying, or just being hungry. It's brilliant.
Insomnia Cookies was started by two undergrad students at UPenn in Philly ... they saw a need in the market and they filled it. Great marketers and entrepreneurs at a very early stage in their careers. Now they have expanded to well over a dozen college campuses (including my Alma Maters Cornell and Columbia) as well as a few locations in Manhattan.
The best part? You can order them for your favorite college student! I'll certainly keep them in mind as my daughter races to Penn State in a few weeks.
What I love about marketing is filling gaps in the marketplace, giving consumers what they need in a really unique and meaningful way. That's the sign of a great marketer and what looks to be the start of a great brand. Not so sure it's about insomnia, but it's a cute and memorable name for sure.
What's your experience? Jim.
Jim Joseph
President of Lippe Taylor
Author of The Experience Effect
Remember all those late night cravings back in the day ... studying late at night or coming home from a party and not having many comfort food options? I think there was Domino's pizza and that's about all.
Well now along comes Insomnia Cookies. A late night cookie delivery service that brings cookies to college students to help them get through a late night of studying, or partying, or just being hungry. It's brilliant.
Insomnia Cookies was started by two undergrad students at UPenn in Philly ... they saw a need in the market and they filled it. Great marketers and entrepreneurs at a very early stage in their careers. Now they have expanded to well over a dozen college campuses (including my Alma Maters Cornell and Columbia) as well as a few locations in Manhattan.
The best part? You can order them for your favorite college student! I'll certainly keep them in mind as my daughter races to Penn State in a few weeks.
What I love about marketing is filling gaps in the marketplace, giving consumers what they need in a really unique and meaningful way. That's the sign of a great marketer and what looks to be the start of a great brand. Not so sure it's about insomnia, but it's a cute and memorable name for sure.
What's your experience? Jim.
Jim Joseph
President of Lippe Taylor
Author of The Experience Effect