Apple Is The Brand

I was asked to write a feature column for BrandWeek, to coincide with the launch of my book. So I thought I'd celebrate a brand that truly embodies "The Experience Effect."

Apple.

As I put my thoughts together, I realized that in the personal computing space, Apple really is THE only brand. Everything else is just a PC. The Apple brand experience is incredible through every facet. Can't say that about a PC. Not in my opinion, anyway!

So today's blog post directs you to my BrandWeek feature here.

What's your experience? Jim