Netflix Gets a Facelift, Its First Since 2013

Brands need to continually stay fresh, so this is Netflix’s turn at bat …

Source: Netflix

For the first time since 2013, Netflix is about to change its all-too-familiar look to make it easier to navigate, search for entertainment, and use AI to facilitate the exchange with viewers.

Not a surprise, brands should do a regular refresh to keep up with consumer expectations, stay relevant with culture, and remain current. In the case with Netflix, that means maintaining ease of use, utilizing technology to maximize the experience (aka AI), and looking modern at all times. In fact one could argue that twelve years is a long gap to keep the brand’s look fresh.

Here’s a tutorial on how to use the new interface, or as the brand says the new “Netflix Experience.” Well said.

As I always say, a brand is an experience, and if that were ever true for a brand then it is certainly true for Netflix. That’s about all they can offer is the entertainment selection experience … so making it best in class is their game and keeping that experience fresh, easy, and on point is all they should focus on.

This facelift is case in point. I’m betting the next one won’t be twelve years in the making, given the technology curve of AI and other advancements.

I’ll be interested to read the reviews, because you know they will be plentiful! Brand refreshes/facelifts always come with lots of emotions, so grab your popcorn and beverage of choice …

… and let me know what you think. What’s your experience? JIM