The “New” Weight Watchers #MusicMonday

Source: Weight Watchers

Well it’s January and the start of a new year, so you know what that means … lots of marketing about losing weight.

So the first brand out of the gate for me to see is Weight Watchers with a whole new look and brand new programs to embrace the evolutions and innovations in weight loss that have come our way in the last few years … most notably the weight loss medications that have revolutionized our world.

The brand’s new messaging kicked off with a soundtrack with a universal message of “I Feel Love” …

Can you believe the brand has been around for 60 years?!?

It’s important to note how Weight Watchers is acknowledging and embracing the full spectrum of folks who are looking to manage their weight through various methods, a nice evolution to reflect (and likely also shape) how the world works now.

Nicely done. And a nice way to kick off the new year, positively.

What’s your experience? JIM