Nissan “Carjitsu Showdown” in Dubai

Source: Nissan

Here's another great example of marketing "show me, don't tell me."

For Nissan's SUV model Magnite, the brand wanted to prove the roominess of the interior space. But they didn't just tell prospective buyers about it, they proved it. In real time.

With professional Jiujitsu wrestlers in Dubai in front of a sold-out sports arena.

The campaign needs no explanation, I’ll simply roll the clip …

The proof is all right there! The Jiujitsu wrestlers need space to move, roll, grapple, and sprawl. They used every inch! If the Magnite can handle professional athletes performing at full intensity in a contained space, it can handle anything. Even your kids! It’s the ultimate stress test.

Let’s face it, the brand also picked the perfect audience, primed for this messaging. Jiujitsu fans live for the this kind of stunt. Actually, if I dig even deeper, I think it’s safe to say that this campaign is tailored for this audience. If you get it, you get it. If you don’t, you don’t and you might not even like it. Targeted marketing in action. That’s the “me” in “show me, don’t tell me” marketing.

Message meets audience meets proof points, proving what you claim to an audience that will believe it in their hearts. And perhaps go check out the brand as a result.

Oh and by the way, the full length of the show is now available on Amazon Prime, opening up the audience even further. Brilliant!

For your brand, what are you able to show your audience?

What's your experience? JIM