Jennie Garth Brings Focus and Guidance to Third Love Underwear for Women

Love it when marketing can solve a consumer problem …

Source: Third Love

Underwear brand Third Love has hired spokesperson Jennie Garth to talk about a topic that most don’t talk about, especially when it comes to underwear … menopause … and she gets into the (uncomfortable) details.

As a marketer, I think it’s amazing that this brand is aiming to be a source of information, guidance, and solutions for women at this stage of life and then relying on a credible role model to help deliver it in an inspiring manner.

In looking at their collections online, the brand appears to offer a full range so taking the effort to zero in on specific needs by segment takes a lot of focus and effort which is also commendable. Again having a credible spokesperson here helps segment it out as well. With real product solutions that deliver. Great marketing at work.

Well done, Jennie and Third Love!

What’s your experience? JIM