Boost Mobile Casts Liquid Death in Film Series

Source: Boost Mobile

Here’s an unlikely combo … Boost Mobile created a series of films depicting nightmare cellphone bills which features a lead villain/character along with the Liquid Death beverage brand as part of the cast. The plot centers around actor Tony Cavalero from The Righteous Gemstones starring as “Cellphone Bill” who seems to always have Liquid Death at the ready.

Sidekick?

“Cellphone Bill” traps his victims with crazy cellphone bills (note the use of caps!) and harasses them with Liquid Death. Hmm. Take a look …

Here’s another execution with Cellphone Bill (and Liquid Death) in action … gotta love it!

In each case, there is a victim who is “trapped” (apparently much like actual customers) in sky-high cellphone bills. But in each case Boost Mobile can help them escape!

Clever, competitive, ownable.

Worth the watch so now let’s see if the brand makes it worth the switch!

What’s your experience? JIM