Aspinal of London - “Great British Season”

Source: Aspinal

I’m celebrating Summer this week, all the brands making the most of it …

I came across this initiative from luxury brand Aspinal of London and found it interesting how they chose to position themselves for Summer, “The Great British Season.” Clever!

The webpage then goes on to showcase their products in light of “The Great British Season,” or Summer, and how to use them …“Summer Signatures.” Clever. Love how they take an ordinary item and make it an essential for the Summer mood. Their brand’s Summer mood.

I believe that’s called “knowing your voice” and setting the tone, isn’t it?!? Clever. And certainly knowing your audience. And the culture of Summer. Or in this case British culture around Summer time. Or in this case “Great British Season.” Well done. And when it seems like no other brand could do it, even better.

What’s your experience? JIM