Alex +Ani x Crayola

Source: Alex + Ani

You know your brand has entered high cultural status when people are literally "wearing" it.

I've seen the nail art and the shaved heads featuring logos of favorite brands. But jewelry? Yes!

Just recently I wrote about how Peeps did a collab with jewelry brand Alex + Ani. Now it's Crayola's turn. The Alex + Ani collection with Crayola is everywhere on my social feeds. The lineup includes bracelets, necklaces, earrings, all beautifully adorned with the iconic Crayola carton and crayons.

Source: Alex + Ani

What was once just for kids appears to be for adults now too.

Perfect timing, actually. I'm betting a lot of teachers are getting this line as end-of-year gifts right now. Nostalgia meets gratitude meets cultural moment. That familiar box of crayons has owned childhood for multiple generations. Now it sits in your jewelry box too.

When a brand can transcend its category and become something you wear, something you gift, and something you feel, well then that's cultural staying power. That's the proof that nostalgia brands continue to evolve and take on different elements of our lives.

From the childhood craft of self-expression to an adult’s jewelry of self-expression. Value growing with you.

Crayola through the years, shall we say!

I just love the quote on the inside of the bracelet … “Imagination is the beginning of creating.”

What's your experience? JIM