And here we thought the chicken war was intense…


The non-meat meat market has been on fire lately. Impossible Foods and Beyond Meat are just a couple of “plant-based meat” brands that have been making headlines.

Now Kellogg’s is in the game via its Morningstar Farms brand with a new addition called Incogmeato. Is that just the best brand name ever? The creative mind behind that little gem is brilliant.

Incogmeato isn’t alone, however. Hormel is also launching an entry called Happy Little Plants, which just sounds so very happy.

I have a very strong feeling that we are going to see more, more, more. But what will be those brand names?!?

What’s your experience? JIM