Coca-Cola - #LoveIsLove in Hungary
#LoveIsLove for sure.
The Coca-Cola company has been getting some heat in Hungary for a new campaign it released just in time for the country’s “progressive festival” called Sziget in Budapest. Titled #LoveIsLove, the campaign features same sex couples not only enjoying a Coke, but also kissing. Evidently many are “furious” and calling for a boycott.
To the brand’s (consistent) credit, it is holding firm on its belief in diversity and inclusion which “includes” everyone. Yes, very brand consistent no matter the country.
Oh, and I love the tagline. Translated to: Zero sugar, zero prejudice. Great tie to the product BTW.
Bravo…and thank you!
What’s your experience? JIM