Samsung - Do What You Can't


I don’t know if you’ve ever tried to pull one off, but doing a brand video is pretty darn hard. It’s hard to capture the true essence of a brand, its promise, its voice, its everything. Many brand videos just come out forced, awkward, and overly drawn out.

But not this one from Samsung:

#DoWhatYouCant. Samsung allows you to do what you otherwise can’t. Love it.

Great brand video, Samsung. What’s your experience? JIM