And Now...Uber Freight


In my class next week at NYU, I’m planning to discuss product development. But from a specific angle. Once the brand positioning and brand equity is in place, then a brand manager can start to outline future product line development that aligns with that brand positioning. In other words, what other kinds of products and services can a brand add that delivers on the brand positioning?

I was scrolling through my news feed this morning, and this example from Uber couldn’t have come at a more perfect time.

Uber is getting into the freight business. What?!? Uber Freight.

Think about it! Uber transformed the “hail a cab” business, moving people around from point to point. Now the brand is transforming the “freight” business, moving stuff around from point to point.

Makes perfect sense from a brand positioning perspective. What else could Uber introduce? We will discuss next week in class!

What’s your experience? JIM

PS - I was just reminded that Uber is already in the helicopter business so there’s another great add based on their positioning!