Denny's Daddy and Baby

Now this was quick…


ICYMI, this viral video went crazy viral almost instantly with all of the media outlets covering it as well. The cutest dad and baby interaction ever! Something like 47 million views right off the bat! Take a look:

I mean, cute or what?!? And then in steps Denny’s. Like a true brand that has its eye on pop culture, Denny’s quickly grabbed the dad and baby talent and made its own commercial about having breakfast together.:

“Booths were made for quality time with dad.” Exactly! Quick. Adorable. Good product tie-in. Timed to Father’s Day but still running strong. Right on brand! And now we know their names are DJPryor and Kingston. Hey there!

Smart move, Denny’s. What’s your experience? JIM