New Models for OKB and Benefit
First there was the new Gerber baby…
…and now there’s OshKosh B’gosh who just recently announced its newest model: a little boy with Down Syndrome named Asher. Bravo, I say, as the brand breaks down barriers of what has ben such a historical norm in what is a “model” child. Bravo! The story gets even better: Asher’s mom had been posting on social media about how her son had been rejected by modeling agencies over and over again. OshKosh B’gosh saw it and reached out to her!
And then along came Benefit Cosmetics, who is now also featuring a model with Down Syndrome.
Kate Grant is her name and she is nothing short of beautiful, again shattering norms of beauty. Forever.
I can’t help but think - scratch that - I can’t but know that these two models are radically altering consumer perceptions of each of the brands.
Well done. What’s your experience? JIM