J. Crew "Love First"

More brands celebrating #Pride…


As I’ve been posting, the brands are coming alive for #Pride this year and J.Crew is setting the standard amongst other leaders using their voices.

#LoveFirst features stories of diversity, each expressing what #Pride means to them. Of course they’re sporting J.Crew clothing…in particular a collection of #LoveFirst t-shirts for genders and ages of all types. And 50% of the proceeds go to HRC, the Human Rights Campaign.

Mixing pop culture with product sales with consumer engagement with compelling storytelling with a charity give-back.

Well done, like many others. What’s your experience? JIM

PS - Speaking of HRC. I’m also donating $5.00 to the HRC for every book sold through my publisher’s $9.99 #Pride special. Click here to pick up your copy and put me to work!