L'Oreal - A First for Men

Here’s something new…


L’Oreal recently launched a new advertising campaign, not of its usual sort. Or is it?

First of all, it’s targeting men. Directly. Not that L’Oreal hasn’t done that before for its male products, but not with its products for women.

And secondly, it’s not talking about the brand’s products. It’s instead promoting women in leadership roles.


“We’re all worth it.”

Great leadership move. Stepping above and beyond the brand’s products to promote an issue near and dear to their consumers’ hearts. And evidently their own hearts too. Perhaps not all that different from its typical brand advertising after all. And perhaps not targeting just men!

Worth it for sure. What’s your experience? JIM