Gillette Defends its New Ad

File this under “give me a break, it’s 2019.”


Gillette recently fell under social media fire for showcasing a plus-size model in one of its shaving ads. Evidently folks felt the need to comment on her being “unhealthy.”

To which Gillette skillfully responded with, “All types of beautiful skin deserve to be shown.” Ah, what year is this again?

Well played, well played. Love when a brand knows how to interact well. And thank you, BTW.

What’s your experience? JIM