Cadbury Creme Egg Mayo from Heinz
Leveraging a fan favorite …
It’s Easter-time, and I think it’s fair to say that fans of the Cadbury’s Creme Egg find this their favorite time of the year. I certainly have had my fair share of them, and I would concur that they are a true treat. A seasonal treat. A nostalgic treat.
Evidently Heinz agrees, and has recently launched a limited-time mayo inspired by the iconic Cadbury Creme Egg. It’s been met with mixed reaction, and honestly it’s probably because you’re either a big fan or not. If you’re not, then you’re not. But I’m betting that there are enough fans out there to make it all the worth while for Heinz. And the attention isn’t so bad either. It’s reminding many that there’s a Heinz mayo out there.
Over in coffee land, there’s another brand leveraging the phenom too…Starbucks. Fans can get a Cadbury Creme Egg Frappuccino off of their “Secret Menu.”
Seasonal deliciousness meant to draw attention and please the fans. Nothing wrong with any of that.
What’s your experience? JIM