Farmers Insurance and Dr. Seuss
March brings the 115th anniversary of Dr. Seuss. Farmers Insurance couldn’t let the milestone go by without a salute, and an inspiring video message to encourage reading, because “the more you see…”
Farmers sent it to schools to encourage kids and give teachers a way to inspire individually.
Then not straying too far from their own roots, the brand tied it right back to their business with a long-form video highlighting the ways they engage with their customers, ala Dr. Seuss. Because “oh, the places you’ll go…”
Pretty cute. Pretty on brand. And if you’re a fan of either brand, then you’re going to love it.
What’s your experience? JIM