Down There Care - Cottonelle

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Oh boy … Cottonelle is in the hot seat but it’s not taking it sitting down.

You see, it released a new commercial just recently and it went like this:

Well let’s just say that there were some, maybe many, who voiced their very specific feelings on social media in response. And they weren’t positive feelings. This kind of “down there care” didn’t sit well with them.

But Cottonelle fired back and put those folks back in place, in their own way defending the commercial and the actors in it.

I’m sure the brand anticipated the reaction, given the measured and mature response.

Well done, IMHO. What’s your experience? JIM