Kroger Partners with Microsoft to Innovate
We tend to hear a lot of activity coming out of Amazon about the future of retailing…smart stores, customer experience, delivery, frictionless payment, etc.
Well evidently Amazon isn’t the only game in town going down this route.
Kroger (as in the grocery company) recently announced a partnership with Microsoft (as in Microsoft) to create new paradigms (my word) in grocery retailing. The pair plan to pair data with the internet with service to reinvent the shopping experience. And in fact they’ve already opened up two pilot stores (I suppose like Amazon first did) near their two company headquarters respectively.
Two experts in their fields coming together to innovate. Impressive.
Is there anyone you could partner with on your business to drive innovation? What’s your experience? JIM