Thinx - Underwear that Absorbs Your Period


One of my students at NYU brought this to my attention last night. Thinx. A new way for women to deal with their periods. Underwear that absorbs your period. Makes a lot of sense to me. Not sure that we’ve seen a lot of product innovation this category for quite some time.

But it’s not necessarily the product that captures the first bit of attention here. The brand launched a provocative video on the topic that I’m sure got anyone who watched thinking differently.

What if both men and women got their periods? Watch:

Through the years there have been so many brands that have tackled this topic from every which way. Not sure that I’ve seen it done this way before! I particularly liked the end scene with “so do I.” Brilliant!

What’s your experience? JIM

Jim JosephThinxComment