CoverGirl "I Am What I Make Up"

When it comes to branding, it's all in the least that's what some folks say. I'd be one of the folks, at least some of the time but not necessarily all of the time. Taglines aren't always the end-all-be-all, but they can be quite enlightening, motivating, differentiating, and inspiring.

Can I tell I like a good tagline? I love writing them even more!

I love the new tagline for CoverGirl:

I Am What I Make Up.

It's the ultimate in self-expression, taking control, and achieving life's goals. I love it. Here's an inspirational video to go with it:

What do you think? What do you makeup? What's your experience? JIM