Selena Gomez x Puma

We've got another sneaker (or "trainer" as some would say) collab out there ... this time not with a sports star but with a singing sensation.

Yes indeed,

to bring a new women's line that "balances supporting your movements while complementing your style."

Positioning.

Not the first, not the last ... but in a sneaker culture why couldn't we have another? Exactly.

And BTW, there's athleisure too...

If you're a fan of either brand, what's not to love. Which is exactly the point. Collaborations are all about brands sharing fans to build more fans.

Who could you collaborate with? What's your experience? JIM.