Weight Watchers Changes to WW
Yesterday I wrote about Dunkin' Donuts dropping one of its words, Donuts, from its name. Today, it's time to share that Weight Watchers is dropping both of its words from its name to become just WW.
The brand says its a strategic effort to focus on overall wellness, rather than weight loss. I get it. Smart.
The brand also says that there will be new wellness programs coming along the same, to deliver against the new name.
What's your experience? JIM.