Dunkin' Dropping Donuts
After testing in a couple of locations, brand Dunkin' Donuts is dropping Donuts from its name...and will only be called Dunkin'.
The company says that the name change is part of their strategy to focus on beverages and quick serve items that will still include donuts. The beloved donuts aren't going away, they just won't be the center of the branding anymore. The roll-out, or rather roll-off, is set for January.
Let's all remember that Starbucks made
. Folks reacted quickly, but clearly the brand is still serving coffee! I'm sure legions of fans will still pick up their donuts from Dunkin' too.
What's your experience? JIM.