Pizza Patio

Canadian pizza chain Boston Pizza just did something incredibly clever with something we all know about but never paid much attention to ... that little plastic "thing" that comes in the pizza box that prevents the top of the box from crashing in on your pizza while it's being delivered. What do you call that thing? Why did it take me so many words to describe it?!?

Evidently "patio season" is a big Canadian "thing" during the summer. Canadians love spending time on their patios.

Well Boston Pizza took that pizza box "thing" and turned it into a mini "Pizza Patio" to draw attention to its pizza delivery that you can enjoy, you guessed it, on your patio!

I mean really, what's not to love? Just one little piece of making the brand experience just a little bit richer!

What's your experience? JIM.