Pepsi Buys Soda Stream

If you can't beat 'em, join 'em. Right?!?

Today Pepsi announced that it is purchasing Soda Stream...the upstart that disrupted the soda category forever, convincing people to stray away from prepackaged sodas and make their own at home.

The two companies were already working in collaboration, so a deeper and more committed relationship makes a lot of sense.

Smart move for a category leader like Pepsi...bring the disruptor into your organization and use the energy to reinvent!

Smart. What's your experience? JIM