Budweiser x Jim Beam
Two adult beverage titans, one a brew master and one a distiller, have joined forces to create a brand new beer: Copper Lager.
Essentially, it's Budweiser beer that's been brewed with the wood from Jim Beam barrels...with a resulting larger alcohol level.
In a category like beer where the micro-brews have really taken over, it's now a requirement to constantly reinvent. Which is exactly what Budweiser is trying to do here, by leveraging the brand equity and proprietary process of another beloved brand (Jim Beam).
What's your experience? JIM.