New Reddi Whip Flavors
"Marketing is a spectator sport," after all.
That's exactly what the iconic Reddi Whip (non-dairy whipped topping) just did when introducing two new flavors...coconut and almond.
Coconut milk and almond milk are all the rage, as consumers seek plant-based alternatives to dairy. Just stop by a Starbucks if you need any proof of that.
So why not make these alternatives available in a whipped topping. Why not? Well, only if the consumer agrees and buys into it!
What could you apply from another category to your brand? What's your experience? JIM.
PS - I think this is the first time I've ever written about this heritage brand!