Dunkin' Donuts Coffee Beer
Just last week I wrote about how Carvel ice cream teamed up with a craft brewery to mashup beer and ice cream...Fudgie the Beer.
Well now I've just read that Dunkin' Donuts is teaming up with fellow Boston-based brewery Harpoon to create a coffee beer. As with Fudgie the Beer, I guess if you love coffee and you love beer then it stands to reason that you'll love coffee beer.
Or as the label says, "Love Beer. Love Life." Indeed.
I guess America runs on beer...coffee beer. Partnerships and mash ups are a great way to create some excitement around a brand and promote new trial. Often, the more unusual the better.
Personally, I'm kinda eager to try it!
What's your experience? JIM.