IKEA Canada's DRAG Campaign

There are only a few more days left of Pride Month 2018, so I'm going to squeeze in one more brand campaign that is taking Pride to an entirely new level.

IKEA, from Canada.

I think this just may be my favorite campaign of the year so far, maybe even of all time. Be on the lookout for my annual year-end lists, because this is going to be on it!


The brand in Canada enlisted Toronto Drag Queens to take everyday IKEA items and turn them into fashion. Like shower curtains. Draperies. Etc.

I mean, how does it get any better or any more clever.

RuPaul's Drag Race must be dying of envy!

Makes me want to embrace the brand, that's for sure. What's your experience? JIM.