The International House of Pancakes had a fun week last week.
In what could easily be the marketing stunt of the year, the brand changed its name from IHOP to IHOb...changing the "P" to a "b" to promote its new line of burgers.
It's generally always been marketing 101 to never mess with your brand name or logo, so changing to IHOb turned out to be a great way to attract attention. The brand did indeed got a lot of attention from fans and competitors alike.
Twitter was exploding! I can't tell you how many people wrote to me to see if it was fake news or a joke or a permanent name change. Lots of people were clicking in to see what's what, and the news coverage was everywhere.
IHOb is everything! The mystery of it all made it all that more newsworthy.
I do know one thing...it got a lot of people talking about IHOP. Or IHOb rather. Now we all know that you can get a good burger there too.
CNN reports that it is in fact a temporary promotion, but given its day-one success I'm going to bet that we'll be hearing about IHOb all summer long.
What's your experience? JIM.