Audi Welcomes the Women of Saudi Arabia to the Driver's Seat
June 24, 2018 was a milestone day for Saudi Arabia...the government is now allowing women to drive. A long time coming with much anticipation, as we can all imagine.
Audi took this opportunity to celebrate the occasion with a short film. "Opening Doors," as they say....
Very smart for the brand to grab a connection to this moment...a major moment that women (and men) won't soon forget.
What's your experience. JIM