The Oreo brand recently ran a consumer-generated promotion where fans could create new versions of the classic cookie. The brand then posted their picks for the public to vote and choose.
Not a new concept, by any means. Haagen-Dazs has done it. Lays has done it. Now Oreo is doing it, but it's still fun if it isn't original.
Some of the winners? Kettle corn. Cherry Cola. And Pina Colada, submitted by a school teacher in New Jersey.
Fun! From fun brand! Whether they're not the first to do it or not.
What's your experience? JIM.