Coca-Cola's First Alcoholic Beverage
Coca-Cola is making its first attempt to enter the alcoholic drink business with a new line that's currently only available in Japan.
They are described as "fizzy lemon drinks" and are meant to compete against the popular Chu-Hi drinks which combine alcohol with fruit flavors. Many of those drinks are targeted against younger women as an alternative to beer.
This reminds me a little of Starbucks who starting serving wine and beer as a test as well. Testing the waters, if you will, of the brand's ability to expand against its core beverage heritage.
It'll be interesting to see if the brand takes the concept global, or another alcoholic version instead. Rum and Coke anyone?
What's your experience? JIM.