Does the "Be Best" Logo Deliver?

I do not comment on political commentary. At least not here.

But I do want to showcase the logo for Melania Trump's new initiative for our country's youth.

As a marketer, logos are important for establishing what a "brand" is all about and they serve to help consumers immediately recognize and relate to a brand.

Logos should be strong and powerful, and convey a message unto themselves.

I'm not sure that "Be Best" hit the mark on its logo. But I'll let you all decide.

What's your experience?  JIM.