Serena Williams for The Lincoln Navigator

There’s a new spokesperson in town for Lincoln, so move over Matthew McConaughey.

Serena Williams.

She’s not taking the place of Matthew, but is appearing in a series of content videos for social media that highlight her relationship with the brand and how The Lincoln Navigator is helping her with parenting.

Here she talks about her first Lincoln...

The series includes different takes on life. This one is on intuition and timing...

The series goes on with several iterations, all very well produced, and certainly set the feel for The Lincoln Navigator brand.

Convincing? What’s your experience? JIM